Marketing Plan for Goal Zero Company Case Study

selling Plan for Goal Zero Company - Case Study ExampleOne of the essential things that pauperization to be included in the marketing plan of any small business is the establishment of a concise downstairsstanding of its customers and competitors. When a business understands the different features of its customers, it is in a better position to take in harvest-festivals and services that appeal to their needs. Additionally, the methods developed in the execution of the marketing plan are those that are in tandem with customer features as outlined (Miller 34). In this understanding, the marketing plan, therefore, underside be regarded as a single tool that can enhance business performance and success for every business disregarding of the goods and services being developed and sold. This paper presents a marketing plan for a new product that has been manufactured by Goal Zero CompanyGoal Zero company began in 2007 with the master(prenominal) aim of empowering people and releas ing them from poverty and other socio-economic challenges later, in 2009, it was registered as a business under the name Goal Zero (Goal Zero 2015). In this development, the company had three main objectives first, it was involved in the development and selling of assorted solar energy products and services. Secondly, it was also registered to provide assistance especially during time of natural disasters. The companys commitment to poverty eradication was to be done in some of the developing countries, most of whom are faced with a limitation in resources needed to manage various socio-economic activities of life.The companys main mission, as pointed out was empowering people in order to tap into their capableness and improve their welfare in their societies. The company looks forward to helping people understand their potential and exploit it out in order to enhance their sustainable future and families. By making this empowerment, people can begin seeing a difference in thei r lives, enabling them to do things that they could not have managed.