Tuesday, April 16, 2019

Differents between Product & service Essay Example for Free

Differents between fruit service EssayAssignment TopicDifference between resultion and return Market Product In marketing mix, harvesting is very important elements. Product means the need satisfying lead of a firm. Service A service is an intangible product that provides benefits to consumers and often involves human or mechanized effort. Service is also a deed performed by one party for an other(a).Differences between Product and Service marketing I think, there is nothing ilk a pure product or a pure service in actual life. Most of the time they come bundled together. When we visit a restaurant, we regard forward to the food (product) as well as atmosphere and experience (service). I found many another(prenominal) differences between PM SM.Given it bellowProducts come to customers whereas customers come to services. Product benefits be embedded inner(a) the product and can be transported to their customers through distribution channels. Services ar location- base and the customers need to travel to theses service. Customers like many of their products to be standardized but they want most of their services to be customized. The quality judge from a product is mostly depends on its manufactured time, which materials are used etc. On the other hand, quality expected from a service is very different. It depends on how the service providers are selected, trained and motivated. The products are tangible and can be sampled before buying. On the other hand, service is experiential and sometimes based on a belief.The product market is scaled up byexpanding the manufacturing capacity, distribution and sales and rag to more customers. On the other hand, the service market is not easy to scale up. A product (flat, car, machine ) can be owned and can go into the balance sheet as an asset. scarce a service cannot be owned and as is shown as an expense. The customers buy products essentially for the value they experience inside. On the other hand , the customers buy services for the value of they find in the encounter with the service provider In product market, the managers are the heroes. On the other hand, in service market, the front line employees are the real heroes. Word-of-mouth is much more influential in a service purchase than it is to a product purchase.(source google.comimages)4ps of marketingProduct Offering the right product, service or experience. An actual product is depends on product variety, quality, features, design, brand name, packaging, sizes, services, warranties, return.Price Controls the perceived value and satisfaction. Actual price is created by rock price, discounts, payment periods, allowances and credit value.Place Allows customers easy access to product and supports. Before choose a property to think about distribution channel, coverage, suitable location, easy transport system etc.Promotion Communicates the offer and value pro-position. Like sales promotion, advertising, sales force, publi c relation, direct marketing etc.There are also 3ps of service marketing. Given it bellow People It refer to all people at one time or indirectly involved in the consumption of a service. For example employees and other customers.Physical consequence It is related to the environment in which the service is delivered and tangible that helps to communicate and perform the service.Process It is the delivery and direct system of procedures and flow to activities which services are consumed.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.